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As a University we are research active in sensory and consumer science. We have expertise and equipment to employ more advanced psychophysiological techniques ,such as facial electromyography and eye tracking technology, whilst also having a Human Interactive Virtual Environment for contextualising buyer behaviour.
If you are interested in collaborating with Abertay University or would like the University to research on your behalf please contact Dr John Grigor: j.grigor@abertay.ac.uk or call 01382 308365